NAB2009

April 24, 2009 at 9:44 am Leave a comment

I fell down in the desert baby, yeah
I had nothing but a peice of paper, oh yeah,
I had to write something down,
And I found myself alone, then I let go of everything,
Into another dimension

Another year and another NAB. Although I typically post on a Thursday, I was dragging by the end of the show. Getting home late after such a draining exercise was a great reason to postpone any writing effort.

NAB2009 South Hall lower, looking back towards upper level

NAB2009 South Hall lower, looking back towards upper level

A couple of observations.

Attendance was down. No surprise. But the interesting side-effect of this was that the quality of the meetings I had, on average was far better, with more engaged people. There were fewer tire kickers.
Time was important. Most NABs, people are late for meetings, if they show up at all. This year, for some reason, I cannot think of one scheduled meeting that was late or cancelled.
3D is here. Seems as though most other stuff was about speeds and feeds, or derivatives of existing products and processes. However, there was a real lot of innovation happening in the 3D world, focused on production, presentation technologies and general focus on getting this technology to the consumer. It’s just around the corner folks.
Business Models. Sun held our Media Advisory Board and the topic was on advanced advertising. I was amazed at the level of interest, the degree to which some organizations are investing and building their business models around it, and most importantly, the lack of common language as to what it all means. Even our friends in the advertising world are not in agreement. Sun also conducted a test of a pilot Video As a Service for IPTV delivery.

Video as a Service test pilot at NAB2009

Video as a Service test pilot at NAB2009

The economy. Every year at NAB there is a job board, but this year, it was busier than ever.

    One of the many job boards at NAB2009

    One of the many job boards at NAB2009

    Tell me it isn’t so… I’m listening.

    Looking forward to seeing you all next year.

    Entry filed under: Media. Tags: , , , , , .

    occidental, oriental, new and old wither thy ad agency

    Leave a Reply

    Fill in your details below or click an icon to log in:

    WordPress.com Logo

    You are commenting using your WordPress.com account. Log Out / Change )

    Twitter picture

    You are commenting using your Twitter account. Log Out / Change )

    Facebook photo

    You are commenting using your Facebook account. Log Out / Change )

    Google+ photo

    You are commenting using your Google+ account. Log Out / Change )

    Connecting to %s

    Trackback this post  |  Subscribe to the comments via RSS Feed


    Archives

    Feeds

    My Tweets

    • #OneDrive support disappointing - over 72hrs and no update. Losing confidence. Is there anybody out there? 2 years ago
    • Interested in Programmatic Trading for TV? lnkd.in/bBWjhfV 2 years ago
    • On CBS this morning, COO of Facebook makes claim that computer science started in the 80's. Revisionist history or am I just getting old? 3 years ago
    April 2009
    M T W T F S S
    « Mar   May »
     12345
    6789101112
    13141516171819
    20212223242526
    27282930  

    %d bloggers like this: