who’s in control?
There must be some kind of way out of here
Said the joker to the thief
Theres too much confusion
I cant get no relief
Believe it or not, you are.
In “when tv grows up” I referred to my belief in the inevitable transfer of viewing experience control to the individual. But there are a few other tussles going on that need to be resolved before this inevitably occurs.
Consolidation needs to be further resolved. Both at the corporate level (and that will be hard in the current economic clime) and at the policy level (just how much more influence do we want corporations to have).
New business models need to be evolved. This is inextricably linked and will affect who gets big, gets special or gets out. This interesting MBA type cliche presupposes that you can only get big or get special and that economics cannot support anything in between… Hmm, only big business or small business has a place in a digital economy?
Digital media technology will become ever more perverse, pervasive and invasive. Meanwhile, broadband connections proliferate, and new players find niches to sprout and flourish. They way that they seek to get out, is by being bought out. That’s what will invariably evolve this business, 1) innovation and; 2) the capital to proliferate it (or destroy it). After all, that’s how things have always been in a market economy. Why so scared?
Tell me it isn’t so…I’m listening.