financial signs of change?

September 10, 2009 at 1:00 am Leave a comment

Sign Sign everywhere a sign
Blocking out the scenery breaking my mind
Do this, don’t do that, can’t you read the sign

A short post this week, not because of anything other than a sobering analysis posted by Neilsen in the last few days. I wanted to share with you a graphic that I think says a lot.

TV is still the dominant medium, and on average has actually not lost as much as the rest.

spendingbymedium-090709

Although it has often been said that reduction of discretionary spending in terms of marketing dollars leads the onset of financial recessions, and a corresponding increase lags financial recovery, we need to remember that the mediums in many cases rely on Ad spend to support (or be) their business models. Why is cable doing fine whereas the rest not so well? Cross-subsidies from subscriptions? I’d like to know.

Media is not dying but existing business models are clearly under stress. The current financial crisis is only amplifying the underlying trend. However, the allocation of monies across mediums is continuining to changing in response to new economic climes – as it has always done.

People are increasingly watching more TV, in addition to their other media-related activities.

Tell me it isn’t so… I’m listening.

Entry filed under: Media. Tags: , , , .

why is identity important? slit their own throats

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