what’s in a meme?
I’ve lived long enough to have learned
The closer you get to the fire the more you get burned
But that won’t happen to us
‘Cause it’s always been a matter of trust
Those of you trend-watchers that have been following CES and the tech landscape will have undoubtedly encountered 2010 as year of the e-reader. Equally, many of you will no doubt have stumbled across the many rumors swirling around the January 26th date – widely believed to be the launch date of the currently non-existent Apple tablet, or what has been dubbed the iSlate.
At CES we saw a wide range of electronic readers, from the palm sized Dell, to the Document sized Que, or the in between HP Slate as demoed by Steve Ballmer at the keynote.
Everybody is ‘slating’.
What I find most incredible about this, is that the rumors of the Apple Tablet have found substance in a diverse group of companies endorsing the ‘slate’ meme and investing R&D in delivering a tablet. Stumbling over themselves in order to beat Apple to the punch, assuming that Apple is indeed going to release a ‘slate’.
Are we seeing a whole segment being born out of a previously failed vision and accelerated into existence by an Apple dream? I submit that, of all the major technology companies, Apple has earned the trust of consumers, investors and pundits alike. They are associated with disruptive innovation, and they are associated with game changing devices as exemplified by the iPod and iPhone. They were not the first MP3 player, and they were not the first smartphone, but they disrupted both segments. It is only reasonable to expect that a tablet launched by Apple will have the same, or similar, degree of success. Even if it doesn’t, Apple will be forgiven, as any attempt will still likely be better than the unimaginative devices already shown (and largely forgotten) at CES.
If imitation be the most sincere form of flattery, then imitation of a mirage in advance of a possible product launch is indeed the greatest tribute the industry can pay to Apple. We are trusting this company to manifest our expectations and to surprise us.
Therefore, Apple’s greatest asset is it’s trust.
So, if we get an Apple tablet on the 26th, its success will be in no small part due to the low bar that has been set by Apple’s peers. Innovation and imagination is hard in itself – making it mainstream is extremely difficult. I hope Apple hits this out of the park – this is a form-factor that I’d appreciate, and I know that they’ll get the UI done right.
Tell me it isn’t so… I’m listening.
BTW I am a proud owner of a still working, and oft used Newton MP2000 and I have forgiven Jobs for killing the Newton.