who’s getting it?

March 11, 2010 at 9:13 am Leave a comment

Someone who gets me
Someone who lets me be who I am, not who I’m not
And never gonna be
Who won’t misdirect me
Someone who gets me

Who in the world would ever have thought that one day Google would give the keynote address at Mobile World Congress?

It’s not just about apps.

Recently it has become very clear to me that the core of the Telco’s SDP infrastructure is becoming very IT-centric. It is also being integrated very effectively into the business and marketing functions of the enterprise. This is a radical departure from the days where internal communication was via job-tickets etc. It is almost getting to the point where Telco’s are becoming very large IT-network infrastructures that are exposing their capabilities for other organizations to use. Telco’s have embraced IP and IT and are searching for ways to increase their value. They’re doing it with an integrated business infrastructure that increasingly controls the underlying network core. And their business models are moving to realtime bandwidth and topology arbitrage. As I have long said, it’s not just about the cornflakes, but it’s about getting them to the customer in the cheapest manner possible. It would appear that retail distribution is coming to telco in more ways than originally expected.

Now Google is trying to create an industry wide infrastructure, which is almost the next generation of abstraction beyond the efforts of the telcos.

And as the cost of IP content delivery approaches parity with multicast RF distribution schemes – game over.

Contrast this to the newsprint, cable, satellite and broadcasters. What many call the ‘traditional’ mediums. Many are still debating the fine line which separates IT from the ‘content’ side of the business. Their obsession with control seems to be inhibiting the innate desire for bits to flow seamlessly through the business. Why the difference? More importantly, how are these entities going to compete in a world where the primary game in town is a mobile-oriented, increasingly cash-rich generation of audience. Of the media-types previously listed, it would appear as though the print industry may have just been given a reprieve – a gateway into that mobile audience.

Tell me it isn’t so… I’m listening.

Entry filed under: Media, Technology. Tags: , , , .

the value of experience taking a break

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Archives

Feeds

My Tweets

  • #OneDrive support disappointing - over 72hrs and no update. Losing confidence. Is there anybody out there? 2 years ago
  • Interested in Programmatic Trading for TV? lnkd.in/bBWjhfV 2 years ago
  • On CBS this morning, COO of Facebook makes claim that computer science started in the 80's. Revisionist history or am I just getting old? 3 years ago
March 2010
M T W T F S S
« Feb   Apr »
1234567
891011121314
15161718192021
22232425262728
293031  

%d bloggers like this: