computing gets consumerized

April 8, 2010 at 1:00 am 1 comment

Oh, oh, oh
Spending all my time buying stuff
When I’ve more than enough
More than enough
Cough, cough
Oh-oh-oh-oh-oh-oh-oh-oh-oh
Neo consumer
Neo consumer
Consumer

Consumerized – sounds like a badly made up word, reminiscent of a presidential past.

The wordplay is only for effect, the idea is real…

Previously, in computing utilities cometh I discussed the inevitable move to utility-focused computing. A large, simple, ubiquitous and all encompassing information utility.

Well, what use is a ‘grid’ or ‘network’ without appliances? You may well argue that the PC, smartphone, small business datacentre of today are ‘appliances’ for just such a utility. Its job is to provide a common information infrastructure for sharing, backup and transfer – instead of moving current, it moves bits. Probably not far from the truth.

But.

When I was growing up, washing machines, although they had an electric motor, were beastly devices. They agitated the clothes, but to ‘wring’ those newly washed clothes, you swung the rollers into action, disengaged the agitator motor, and fed the clothes ‘through the wringer’. These appliances did the job, but they required skill on the part of the operator. The process was manually integrated. This skill was eventually replaced with mechanical, then electrical, and subsequently computer-controlled timers. Not to mention, pre-defined wash cycles (or workflows). How many of us cherish those halcyon wash days, where you intimately got involved in the process of making clothes clean?

Today’s washers do all manner of things, even steam clean clothes. What they don’t really allow is for dad or his friend to get a wrench and start into fixin’ the darn thing when it breaks, like they used to.

And so it is with the iPad.

I have been observing the pre-launch rumors, launch critiques and release reviews, along with a whole array of comments across that same time continuum. Interestingly, this is a highly polarizing device, even more so than its Apple product brethren. And I think I know why…

Every commenter who hates the iPad is religiously attached to:

  1. It is an Apple product and therefore is sex without substance
  2. Has no screws, heck, cannot even change the battery, and therefore as a technical person, this is bad engineering
  3. Lacks features – e.g. flash, usb, not e-ink etc. Therefore it is technically inept.

Most interestingly, these observations have been made in the absence of ‘actual product’, and are highly reminiscent of those strange people in NYC who bear tacky, grammatically challenged signs implying that the ‘end is near’. Seemingly warning us of the impending doom about to befall modern computerdom.

Those that gush over the product are equally religious (particularly those who believe without having seen!), wanting stuff that ‘just works’… and prepared to wait in line for hours to do just that.

Funny how we’d expect consumers not wanting stuff that ‘just works’. Vertically integrated appliances enable consumers of all ages to focus on what they want to do, without fear that they may get their hand stuck in the ‘clothes wringer’. For those that want to tinker with technology, there are plenty of things to play with… I for one, one who works in this business, am not threatened by the impending ‘lack of technical sophistication’.

I think that the iPad is really the consumer marketplace bellweather for the information appliance of the future. Yes, computing is getting consumerized – at both ends of the spectrum, the utility and the appliance.

Tell me it isn’t so… I’m listening.

Entry filed under: Media, Technology. Tags: , , , , , .

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