Archive for April 15, 2010

nab 2010

It’s the same old story
Same old song and dance, my friend
It’s the same old story
Same old song and dance, my friend

I love NAB, it is a great place to catch up with colleagues, see the new developments and occasionally stumble upon a seismic shift… but where is the really cool new stuff that is going to drive the industry back into high growth?

Is it 3D?

I don’t know, the jury is out, but the marketing folks and just about every booth rendered the 3D story in some respect. What I do know, is that there is only one company that I saw, that actually converted 2D to 3D – and it was good. It was in real-time, and it provides a really interesting path to monetizing ‘old, really long tail content’ and making it a new experience. I don’t promote companies or technologies in this blog, not my style, but if anyone is interested, drop me a line…

Is it ATSC M/H?

On April 9, the Advanced Television Systems Committee (ATSC) threw its hat into the mobile TV broadcast ring with word that it has begun developing ATSC-M/H, an ATSC-backwards-compatible transmission system to reach mobile viewers via broadcast DTV transmissions. With ATSC-M/H, broadcasters can use their excess DTV broadcast bandwidth to provide new services directly to small hand-held receivers, laptop computers and moving vehicles. It all sounds great, and it will be Рif a couple of things happen:

  1. Where are the handsets to drag a compelling business model? Can I get them at my local cell-phone store?
  2. Where is the content to drag the manufacturers to make the handsets to drag a compelling business model? Will the consumer really care about “yet another video service”…?
  3. How do you hand off from one broadcaster to another (like a mega cell)? Well, this problem has been solved technically and that is a seismic shift… problem, who gets the money in this multicast model?
  4. Will the telco’s have enough incentive to let this happen i.e. support a multi-protocol handset, with the vision that this will save precious unicast bandwidth from multicast-affinity content e.g. real-time news/sports?

It’s the economy?

Personally I perceived attendance was down. Floor-space was certainly down, with large curtained-off sections, and the registration are moved to fill hall space in a veiled attempt to prevent booths from rattling around in otherwise less than occupied halls. However, business activity was up… my friends and colleagues told me of a more qualified attendee, with a higher likelihood of decision-making authority, and there was certainly many discussions covering pent-up demand and a perceived relaxation of previously frozen budgetary constraints.

It was a good show. Tiring as usual, but as is so often the case, the same stuff re-packaged differently.

Tell me it isn’t so… I’m listening.

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April 15, 2010 at 1:00 am Leave a comment


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