Posts tagged ‘Video’

every house needs a san

I know the fear you hold inside
I know what’s weighing on your mind
There’s nothing you can do
So stand up, get up, back up.

Ever notice how much digital stuff you accumulate? Notice how you have copies of copies floating around in different directories, on different machines? How much of it is important?

I’m not going to preach about backups… we all know what we need to do.

I can honestly say that I do it, and it has been a part of my life for many years. It saved me about two years ago when my laptop got stolen. Simply bought a replacement a I was fully operational within hours. It is just like insurance. You hate paying the price, but when the promise is made good, you feel it has all been worthwhile.

What would you do if you lost a movie? These days most people would kiss their DVD goodbye and use the misfortune to upgrade to a Blue-ray version. What if you lost an entire digital library? Maybe a little hard to imagine just yet, after all, how many people have digital movie libraries on their home network?

But what if the same thing applied to all of those great digital photos? Your MP3 library?

Is this why I’ve started to see SANs and Mirror drives starting to become a consumer category? Not too many at your local big box electronics store just yet, but certainly a whole range on-line for the serious hobbyist consumer.

Will it ever hit the mainstream? Or will the general digital consuming populace opt for consuming ‘long-form content’ on-line? Pipes into the home are now sufficiently affordable to support streaming, and those Blue-ray players, Xboxes, PS2s, Wiis, TVs and PCs etc. support some type of commercial streaming service (like a Netflix, Blockbuster etc.)

I have seen my children lose files. Having grown up with computers, they accept it as a normal thing and source another copy from the web immediately – even though they can get the backup quite easily. So it leads me to a conclusion that the consumer of tomorrow is more likely to see the ‘cloud in the web’ as their information/data/content repository and not really be bothered with a SAN in the basement. I, on the other hand, will continue to indulge myself and keep a copy… just in case.

Tell me it isn’t so… I’m listening.

April 1, 2010 at 7:14 am Leave a comment

the seven pillars of media

And I see things
That no one would ever glimpse
As your eyes roll back
And the real party begins
And I feel things
That I’m not supposed to feel
As I reassure myself
That I’m nothing but a jewel upon your crown

This week I discuss a new tool that I have developed in exploring mediums. It enables classification of mediums from both the perspective of consumers as well as that of the business and marketplace. I have called it the 7 pillars, because I am unashamedly trading off T. E. Lawrence’s Seven Pillars of Wisdom, and the themes of change, challenge and sustainability contained therein.

This framework contains seven pillars which support the media business and is weighted to look at things from a consumer perspective. Why? In the end, media is about the consumer, the audiences, demographics and psychometrics to which the consumer belongs, to their purchasing power and their consequent aggregated ability to endorse or demote marketplace media preferences.

Back in April, 2009 in why target, I made reference to the fact that consumers have three things to trade with a media company:

  1. Privacy (P) – by identifying their attributes, consumers add value by enabling the medium to build monetization cases by clearly measuring and demonstrating value to purchasers of advertising and sellers of content.
  2. Money ($) – either directly through paid subscriptions or subsidies, or indirectly through purchasing advertised content, goods and services.
  3. Time (T) – the amount of time that they spend with the medium and thus building equity in the audiences that are subsequently monetized.

Each of these are shown in the table below…

Consumer Dimensions

Business Attributes

I have started mapping these attributes across clusters of similar mediums, and present TV mediums as the first in this series.

The Lounge room TV experience

Clearly displayed is the technical dominance of and consumer potential that IPTV promises as a medium. However, being better does not count too much if you don’t have market share, and this is where the traditional players of cable, satellite and terrestrial TV shine. Note that IPTV encapsulates my thinking on both walled-garden as well as Over The Top, but in all cases, this is the ‘lounge-room’ experience.

Each of these mediums displays a footprint that broadly reflects the ongoing business model viability ‘at present’. It shows comparative capabilities and offers a quick visual to suggest potential areas of competitive improvement.

It is not perfect, but it does provide a very useful discussion tool, a common language for dialog and a real way to connect with the customer who is now driving the business.

I have analyzed all mediums in greater detail, and explained my justification for the scoring. These scores will be updated each quarter with new observations, press coverage and anecdotal information.

Change is certain, but guessing the future is still very precarious – especially in the media business. As stated by Edgar R. Fiedler “He who lives by the crystal ball soon learns to eat ground glass.”

Nonetheless, it is a tool that hopefully you’ll find useful.

Tell me it isn’t so… I’m listening.

October 29, 2009 at 1:00 am Leave a comment

iptv on a growth trajectory

We are all gathered here on the verge of thankless years,
to find out why we’re lost.
And I don’t think It’s wrong if you find out where you belong
and you want to run from here.

Are we finally getting traction?

I used to make a great distinction between IPTV and “over the top” video. I still do. I also maintained that as the quality of the online video experience improved, we’d see a blurring between the two approaches, and that would be the tipping point for a mainstream acceptance of video over IP delivery. That day is finally at hand.

Recently MRG published a report finding that global IPTV subscribers would grow from 27.7M in 2009 to 81.0M in 2013 with an associated 32% CAGR. A bit down from their previous CAGR of about 50%. I guess the global financial meltdown had to have some effect.

Ponder this…  There are many markets that are considering (or already employing) hybrid STB technologies to receive linear feeds via satellite and interactive via broadband. These approaches also contribute to the overall numbers published by MRG. In the US, Sezmi is a good example of this type of delivery. As broadband penetration increases, then it makes sense that IPTV or video over IP will also increase correspondingly.

GF0509_eblast

Yes, I think not only is it time to abandon those BNC connectors for IP and make the move to digital, but there is mounting evidence to suggest that broadcasting (via RF, Cable and Satellite) as we know it, may be simply become alternative IP delivery streams. Perhaps broadcast engineers now have a reason to learn some IT after all – or perhaps just retire, and warm by the glow of their valvyon* memories.

Tell me is isn’t so… I’m listening.

*A contrived word to eulogize the halcyon days of valves.

July 16, 2009 at 1:00 am Leave a comment

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